I just found out about Joinred.com, Bono’s latest initiative to do something for charity. The idea is simple: appeal to our consumerist greed in order to get us to fork out money (indirectly), for charity. Various manufacturers of well-known branded items (see site) have brought out special red versions of their products, and are donating part of the money you spend acquiring said bling to charity.
Not a bad idea, I reckon. In fact, I think I’ll get myself one of these for Christmas:
